The week’s marketing and advertising trends and newsmakers: August 6, 2021


NBC: Rankings for the COVID-plagued Tokyo Olympics are down ​​45% from the Rio video games in 2016, CNN experiences. Will Johnson, CEO of The Harris Poll, features some strategies right here on how to help save Olympics viewership.

FC Barcelona: The Spanish soccer club is dropping a single of the world’s greatest athletics stars with the exit of Lionel Messi, whose endorsement electric power helps make him the globe’s next-best-compensated athlete, according to Forbes.

Clorox: The maker of disinfecting wipes and bleach is exploring how fickle customers can be in the COVID period. After riding a warm streak as the pandemic established in last year, Clorox Co. this 7 days posted fourth-quarter sales under anticipations and forecast a 2% to 6% decline this calendar year owing to “uncertain” client demand from customers, Bloomberg reviews.

Activision: When contending with purchaser boycotts around a sexual harassment lawsuit, the gaming giant need to now deal with sponsor revolt. Coca-Cola, Point out Farm and T-Cellular are all reconsidering ties to the company’s professional esports property, Overwatch League.

Range of the 7 days

46%: The share of U.S. Netflix subscribers who say they would be eager to enjoy advertisements on the streaming provider if it meant spending $5 significantly less, in accordance to a new eMarketer poll.

Tweet of the 7 days