T-Mobile’s main marketing officer Matt Staneff departs

Matt Staneff, who had been T-Mobile’s main marketing and advertising officer because April 2019, has still left the business as of June 2021, according to his LinkedIn profile.

Staneff originally introduced his departure in a June 1 tweet that was very first noticed by Light Examining. He explained: “From <10M to>100M customers! It is really been a experience, but my prevent is here & it is time for the following journey.”

He stated potentially instruction for an Ironman triathlon and definitely paying more time with loved ones. 

Staneff experienced been with T-Mobile for more than 18 several years. Prior to his stint as CMO, he was main commercial officer. His job at the carrier experienced targeted virtually fully on consumer company, consumer retention and internet marketing.

In the latest years, and especially beneath John Legere’s management, T-Mobile experienced gained a standing for its out-of-the-box promoting tactics, such as its self-proclaimed moniker as the “Un-Carrier,” its harsh slamming of its competitors and its magenta-colored almost everything.

T-Mobile CEO Mike Sievert truly commenced at the firm in 2012 as main advertising officer, a position he stuffed for over two many years just before he was promoted to chief running officer. Sievert played a major role, to begin with, in the company’s prosperous marketing and advertising procedures.

A T-Cell spokesperson informed Fierce that Staneff’s departure was element of some shifts the business manufactured to evolve the way it supports its 3 lines of small business — Consumer, Organization and Emerging — “while also establishing a robust centre of gravity for our solution management teams, and institute a one group to travel the company’s brand name and communications work (led by Janice Kapner).”

Kapner is at present T-Mobile’s chief communications officer. It is not distinct no matter whether her title will transform or whether or not T-Cellular will use a new CMO.*

Some Twitter end users famous that Staneff is however an additional of the Legere crew to go away the corporation, pursuing previous CFO Braxton Carter’s and previous EVP of Corporate Providers David Carey’s departures.

*Right after publication of this story, a T-Cellular spokesperson explained Kapner’s title has lately improved to main communications and model officer.