Stellantis names previous Ford marketing and advertising exec Christine Feuell as CEO of Chrysler model

Stellantis is bringing in a previous Ford advertising and marketing govt to guide its Chrysler manufacturer.

Christine Feuell, who held quite a few roles at Ford, which includes director of global promoting tactic, will sign up for Stellantis on Monday and report to CEO Carlos Tavares, the automaker mentioned in a information launch.

Dodge CEO Tim Kuniskis was foremost the Chrysler brand name on an interim foundation just before the seek the services of.

Feuell will helm a brand name that is brief on products and in require of direction, but she’ll be specified time to turn it all over. Tavares reported in May that he is affording just about every of the 14 brand names melded collectively from the merger of Fiat Chrysler Cars and PSA Group a 10-yr window to execute a small business approach.

In the U.S., Chrysler sells two minivans and the extended-working Chrysler 300. Sellers and analysts have said Chrysler lacks reason and could use far more merchandise, together with a crossover, to flesh out the lineup.

Feuell most recently was chief industrial officer at Honeywell Safety and Productiveness Answers. She also has held internet marketing management roles at seating provider Adient and Johnson Controls.

Tavares stated in a assertion: “Christine heading Chrysler is fantastic information for Stellantis and I’m certain that she will engage in an integral and strategic role in setting the new impetus and way for this iconic brand and unleash its great likely.”