Becoming a CMO is frequently a thankless position that carries a lot more pounds than a backpack complete of bowling balls. Spotify is hoping to give chief marketing and advertising officers all over the place a enhance with its most current marketing campaign, “A Track for Each CMO.”
The campaign, made in partnership with FCB New York, spotlights five sonically unique tunes curated for CMOs which includes Intuit’s Lara Balazs, who will get a David Bowie-esque therapy, Frito-Lay’s Rachel Ferdinando, CVS’ Norman de Greve, Kimberly-Clark’s Zena Arnold and Indeed’s Jessica Jensen, who receives a bluesy ship-up.
The hope of the advertising and its more than-the-top tunes is that CMOs will see the possible of employing audio as a storytelling medium to inspire advertisers. With the marketing campaign, Spotify is honoring all the methods CMOs aided travel expansion, created tricky phone calls and led their groups as a result of a time of uncertainty, which is particularly critical when considering new McKinsey insights that 78% of CEOs are now banking on CMOs and marketing leaders to push growth.
“Music is in Spotify’s DNA, so when brainstorming new techniques to celebrate our marketing partnerships with some of the most noteworthy brands in the globe, and in lieu of in-individual engagements like Cannes or day-to-day meetings, we determined to celebrate as a result of song,” Sarah Kiefer, international director, company advertising and marketing at Spotify, explained in a statement.
“It’s a massive miss out on when we just address audio as radio. ‘A Tune For Every single CMO’ is trying to clearly show entrepreneurs how enjoyment and effective the platform can be, how their information can be so customized to one’s audience, and how it can bridge songs and creativeness in new ways,” Michael Aimette, co-chief resourceful officer at FCB New York, stated in a statement.
Spotify stated that it will release more fun CMO songs in the coming months.