The ATP and WTA have now declared Tennis United: CrossCourt, a continuation of the award-profitable digital written content collection originally produced during the 2020 suspended season. Back again by popular demand, the reimagined challenge marks the very first important co-branded initiative to debut given that the two Excursions built-in marketing and advertising operations previously this yr.
Tennis United: CrossCourt goes driving the scenes of daily life on Tour by means of a sequence of intimate one-on-1 discussions among ATP and WTA stars. Spanning 8 captivating, brief-structure episodes, gamers investigate a variety of mainly untouched subjects from within and past sport, presenting lovers a uncooked perspective on the activities, pressures and privileges that make up life in skilled tennis.
From Dominic Thiem and Madison Keys opening up on mental wellness, to tennis’ newlywed star couple Gael Monfils and Elina Svitolina getting enjoy on Tour – and how their proposal approximately took a incredibly various transform – the collection will get up close and private like never right before. Other episodes choose a deep dive into the game itself, from Andrey Rublev and Aryna Sabalenka shedding light on working with defeat, to Felix Auger-Aliassime and Jennifer Brady unpacking the dialogue all-around on-courtroom coaching.
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The entire episode record:
• Episode 1: Interactions (Gael Monfils & Elina Svitolina)
• Episode 2: Coaching (Felix Auger-Aliassime & Jennifer Brady)
• Episode 3: Mental Health (Madison Keys & Dominic Thiem)
• Episode 4: Doubles (Bethanie Mattek-Sands & Jamie Murray)
• Episode 5: Parenthood (Fabio Fognini & Elena Vesnina)
• Episode 6: Journey (Belinda Bencic & Grigor Dimitrov)
• Episode 7: Discipline (Hubert Hurkacz & Iga Swiatek)
• Episode 8: Locker Space (Andrey Rublev & Aryna Sabalenka)
This earlier January, the ATP and WTA transitioned to an integrated advertising operation, building on unparalleled collaboration amongst the Excursions more than the previous 18 months. Below the alignment, critical management roles throughout social media, digital and branding are now dependable for maximising engagement by means of joint storytelling and generating efficiencies on vital tasks. Collaboration across commercial and communications over the exact period of time has additional leveraged the one of a kind appeal of both Tours, highlighted by latest joint-brand name partnerships with TopCourt and Tennis Clash.
Dan Ginger, the freshly appointed SVP, Brand and Advertising and marketing, explained: “Few professional sports have the prospect that tennis does, to inform an reliable tale of male and feminine athletes united. This has constantly been our vision for Tennis United. Generating a centralised marketing and advertising group across the Excursions permits us to even further cut down fragmentation inside of the activity and concentrate on positioning tennis as a primary global amusement assets.”
New episodes of Tennis United: CrossCourt will debut each Wednesday throughout YouTube and ATP/WTA electronic channels, starting off from 25 August. Ideation and artistic course for the new time was supported by Racquet Journal, which serves as presenting partner of the series. The show’s distinctive new visible id was developed by award-profitable London-based mostly company MATTA, whose modern joint jobs incorporate the ATP’s and WTA’s ‘Tennis is Life’ campaign.
To check out the official trailer, simply click in this article.