Activision has place its brand again on the internet marketing for the future Simply call of Duty recreation.
On Thursday the publisher unveiled a reveal trailer for Contact of Duty: Vanguard’s multiplayer mode, and in contrast to all earlier films made use of to marketplace the title, Activision’s emblem is prominently integrated on the new video’s conclude slate.
Activision’s brand typically attributes prominently in all Phone of Obligation internet marketing, but it was noticeably absent from Vanguard’s debut trailer, which was unveiled past month. Curiously, the online video also opened with “Call of Duty presents” as an alternative of ‘Activision presents’.
PlayStation consumers who participated in last month’s Vanguard alpha also seen that Activision’s brand was conspicuously absent from the game’s commence-up screen. An unpatched variation of the alpha accessed by just one participant later on prompt that the Activision symbol experienced been eliminated at a late stage.
You can look at the new Connect with of Responsibility: Vanguard trailer by using the video embed below:
Vanguard is Activision’s 1st significant product or service announcement considering that the California Office of Reasonable Work and Housing filed a lawsuit against Activision Blizzard in late July accusing it of failing to manage sexual harassment and discrimination grievances.
The game’s prior internet marketing had been perceived as an attempt to length Activision Blizzard‘s most significant model from the numerous allegations of wrongdoing aimed at the company, which have seriously tarnished its standing.
But requested about the conclusion to omit the Activision symbol from the game’s debut trailer, a company spokesperson claimed the move was a innovative a single.
“Call of Duty has ongoing to extend into an incredible universe of experiences,” they said. “This was a inventive alternative that reflects how Vanguard signifies the up coming big installment in the franchise.”